This Privacy Policy is an integral part of the Terms and Conditions of Equinox Academy™ ("Equinox Academy", or "us") and constitutes an agreement between you, the user of the website www.equinox-academy.com (“Website” or “Service”), and Equinox Academy.
To access the services on our Website, we may require information such as your age, gender, email address, and current financial situation, along with other onboarding queries. Additionally, we automatically collect data from your device, including language settings, IP address, time zone, device type and model, device settings, and operating system. This information is crucial for providing our services, analyzing user engagement, and tailoring advertisements.
We use third-party solutions to enhance our services and for advertising purposes. As a result, data processing may involve platforms like Amazon Web Services, Facebook, Google, TikTok, Hotjar, Amplitude, Apple, PayPal, FreshDesk, Solidgate, and ActiveCampaign. Therefore, some data is stored and processed on the servers of these third parties, enabling us to analyze user interactions and effectively target advertisements to specific user groups, like subscribers. This helps us better understand which features and content are most valuable to our users, allowing us to improve your experience and the quality of our offerings.
For a comprehensive understanding of our data practices, including data usage (Section 3), your data privacy rights (Section 6), and the data controller (Section 1), please refer to our detailed Privacy Policy. Should you have any further questions, feel free to contact us at support@equinox-academy.com.
This Privacy Policy details the personal data collected when you use the Equinox Academy Website and the services and digital products offered through it, and explains how this data will be processed.
BY USING THE SERVICE, YOU CONFIRM THAT (I) YOU HAVE READ, UNDERSTAND, AND AGREE TO THIS PRIVACY POLICY, AND (II) YOU ARE OVER 16 YEARS OF AGE (OR YOUR PARENT OR GUARDIAN HAS AGREED TO THIS PRIVACY POLICY ON YOUR BEHALF). If you disagree or cannot make this confirmation, you must not use the Service. Instead, you should (a) contact us to request data deletion; (b) cancel any subscriptions as instructed on the Website; and (c) cease using the Website.
“GDPR” refers to the General Data Protection Regulation (EU) 2016/679.
“EEA” encompasses all current member states of the European Union and the European Economic Area, including the United Kingdom of Great Britain and Northern Ireland for the purposes of this policy.
“Process”, in relation to personal data, encompasses collection, storage, and disclosure to third parties.
Equinox Academy, registered under the laws of the United Kingdom with registration number 15337806, and having its registered office at 80-90 Paul Street London EC2A4NE, United Kingdom, will be responsible for managing your personal data.
We collect information that you voluntarily provide to us, such as when you input your gender, financial status, or email address. Additionally, we automatically gather certain data and employ third-party services for this purpose.
Data You Provide
You supply us with information about yourself when you register for or use the Service, including your age, gender, financial status (including queries about your financial mindset), and email address.
Automatically Collected Data:
Cookies, particularly, are employed to recognise you automatically on your next visit to our Website. Consequently, information you previously entered on the Website may reappear automatically the next time you use our Service. Cookie data is typically stored on your device for a limited duration.
We process your personal data for various reasons:
This involves ensuring you can use our Service smoothly and addressing any technical issues or errors. We use Amazon Web Services to host personal data, which helps our Website operate and be distributed effectively, as these are hosting and backend services provided by Amazon.
We process your data to respond to your requests for technical support or other inquiries. This involves accessing your account for technical support issues. We might send you notifications or emails about our Service's performance, security updates, payment transactions, or changes to our Terms and Conditions or Privacy Policy.
We engage with you through emails, which might include updates about the Service, important changes, or special offers. If you prefer not to receive these emails, you can opt-out by clicking the unsubscribe link in the email's footer. We utilize FreshDesk to provide messaging and customer service within the Service. When you use our in-Service chat, some of your data is automatically transferred to FreshDesk to facilitate communication.
We analyze how you use our Service to improve and develop new features and products. This includes statistical analysis to understand user preferences and behaviors. For instance, if we notice increased engagement with investment-related topics, we might expand those sections.
For web analytics, we use Google Analytics, which places cookies on your device to gather aggregated information about your interactions within our Service. Google offers a browser plugin for users to control data collection. Additionally, we use Amplitude, an analytics tool, to understand customer usage patterns and focus on the most valuable features. Amplitude's data processing methods are detailed in their Privacy Policy.
We process your data for marketing purposes, adding your email to our list with your consent or a legal basis. You'll receive information about our products and special offers. Unsubscribe options are available in the marketing emails. We use ActiveCampaign for sending messages and integrate Amplitude to analyze audience engagement and conversion rates.
We, along with partners like Facebook and Google, personalize ads using your data, potentially showing you relevant ads at opportune times.
You have the option to control personalized advertising on various devices:
iOS: On your iPhone or iPad, navigate to “Settings”, then “Privacy”, and select “Advertising”. Here you can choose to disable “Personalized Ads”. Additionally, resetting your advertising identifier in this section may reduce the frequency of personalized ads.
Android: To opt-out of personalized ads on an Android device, open the Google Settings app, tap “Ads” and enable “Opt out of interest-based ads”. You can also reset your advertising identifier here, which may lead to seeing fewer personalized ads.
macOS: On your MacBook, disable personalized ads by going to System Preferences > Security & Privacy > Privacy. Then select Apple Advertising and deselect “Personalized Ads”.
Windows: For Windows 10 users, go to Start > Settings > Privacy and turn off the setting that allows apps to use your advertising ID to make ads more interesting based on your app activity. For other versions of Windows, follow the relevant steps provided by Microsoft.
For more detailed information on managing advertising preferences across various devices, visit these links:
We respect your right to control the ads you see and inform you about the service providers we use for this purpose and their options for ad preference settings.
Facebook Pixel: This tool on our Service helps track conversions from Facebook Ads, build targeted audiences, and remarket to users who have interacted with our Service, such as making a purchase.
Facebook Ads Manager and Custom Audience: These tools enable us to select specific audiences for our ads on Facebook and its products, like Instagram. For instance, we can target ads to users who have taken certain actions on our Service. You can learn more about opting out of Facebook Custom Audience ads here and adjust your Facebook ad settings here.
Google Ads: This service allows us to tailor ads, for example, to users who have performed specific actions on our Service (like subscribing). Users can opt-out of Google’s personalized ads and restrict data usage by Google Analytics.
TikTok Pixel: This JavaScript code measures the cross-device impact of ad campaigns, showing how users interact with our website after viewing an ad.
TikTok Ads: This service delivers tailored ads to TikTok users based on criteria such as geographic location. For more information, see TikTok’s Privacy Policy.
We prioritize your ability to influence the ads you see and ensure transparency in our advertising practices.
We offer paid features and services within the Service. To handle these transactions, we rely on third-party payment processing services. Through this process, you can complete payments for our Service, and we receive notification of these transactions. Rest assured, we do not store or collect your payment card details directly; this sensitive information is securely handled by our third-party payment processors, such as SolidGate, which we use for processing payments on our Website.
We utilize your personal data to uphold our agreements and contractual commitments and to actively detect, prevent, and address fraudulent activities. In certain scenarios, this might involve sharing your information with third parties, including law enforcement agencies, especially if issues arise relating to our Terms and Conditions.
There may be instances where we are legally required to process, use, or share your data. This is particularly relevant if a law enforcement agency legally requests your data. In such cases, we will comply with legal requirements and cooperate with legal processes.
In this section, we outline the legal grounds upon which we process your personal data, specifically for users based in the European Economic Area (EEA). For detailed information on specific processing activities, please refer to Section 3.
We process your personal data based on the following legal bases:
Your Consent:
Under this premise, we send you marketing emails. You retain the right to withdraw your consent at any time by clicking the unsubscribe link found in the footer of our marketing emails.
To Fulfil Our Contractual Obligations to You:
Under this legal basis, we:
For Our Legitimate Interests or Those of Third Parties:
This is subject to the condition that these interests are not overridden by your rights and freedoms. These legitimate interests include:
To Enforce Our Terms and Conditions and Combat Fraud:
Our legitimate interests in this context include enforcing our legal rights, deterring fraud, and addressing unauthorized use of the Service, as well as ensuring compliance with our Terms and Conditions.
To Comply with Legal Obligations:
We may need to process, use, or share your data to meet our legal responsibilities.
We share your personal data with third parties who assist us in operating, enhancing, integrating, customizing, supporting, and marketing our Service. The sharing of certain personal data sets is primarily for the purposes outlined in Section 3 of this Privacy Policy.
Service Providers:
We entrust personal data to third-party service providers who perform various functions on our behalf, in accordance with our directives. This includes sharing information with:
Law Enforcement and Public Authorities:
We may disclose personal data to enforce our Terms and Conditions, protect our rights, privacy, and safety, as well as that of our affiliates, you, and others. This includes responding to requests from courts, law enforcement agencies, regulatory bodies, and other public or government authorities, or as required by law.
Third Parties in Business Transfers:
As our business evolves, we may engage in transactions such as buying or selling assets or business offerings. In such transactions, customer information often forms part of the transferred business assets. We may also share such information with any affiliated entities (like a parent company or subsidiary) and transfer it in corporate transactions like business sales, divestitures, mergers, consolidations, asset sales, or in the unlikely event of bankruptcy.
To exercise any of your privacy rights, please send a detailed request to support@equinox-academy.com.
Equinox Academy does not knowingly process personal data from individuals under the age of 16. If you become aware of anyone under 16 providing us with personal data, please contact us immediately at support@equinox-academy.com.
Direct Media Group LTD
80-90 Paul Street, EC2A4NE, London
Email: support@equinox-academy.com
Last Revision: December 19, 2023